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Mattel to launch six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults.

A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and the celebratory Barbie 60th Anniversary Doll. Fans will also be able to take pictures in the life-size Barbie box.

The pop up is part of Barbie’s 60th anniversary celebrations, celebrating 60 years of the fashion doll since her creation in 1959. The Barbie Store Fashion Pop up is the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire the potential in girls.

Helen Genia, head of UK licensing, Mattel consumer products at Mattel, said: “The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike. 2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds number one fashion doll – and powerhouse brand – with fans of all ages. We are delighted to welcome all to Liverpool One’s exclusive retail experience.”

Alison Clegg, director asset management at Grosvenor Europe, added: “Liverpool One has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again.

“To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool One as a destination on a national level.”

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